Although I rarely drink it, sometimes it's nice to have a lager; especially if the sun is shining and you want something thirst-quenching and quaffable. I think it's really good that some breweries are promoting health and wellbeing by producing a range of low carb, low calorie, gluten-free, low alcohol and alcohol free beers.
Michelob Ultra is billed as a superior light beer and targeted at people who want to keep fit but still want to enjoy a beer, without feeling guilty about the number of calories they are consuming. I'm not sure about the keep fit thing for me but limiting my calories is something I'm keen to do, however, I love beer so much that I really don't want to compromise on taste.
So very pale it appears anaemic, Michelob Ultra looks a bit sorry for itself in the glass. It's a very very very pale yellow with a rapidly disappearing loose white head. I had to take the photo as quickly as possible as it gets a very headless flat appearance within a few seconds of pouring.
The aroma is equally uninspiring, but then again you don't expect much from a lager. It has a very weak smell of hops and maybe a hint of sweet honey. Unfortunately, the taste test continued the disappointing theme. It really just tastes like beer flavoured fizzy water, although it is clean and refreshing to drink.
I have to give them full marks for creating and marketing Michelob Ultra but it's a very uninspiring tasteless experience; I'd rather forego the 3.5% ABV and have an alcohol free Becks Blue or a glass of fizzy water.
Brewed by AB Inbev (Anheuser-Busch), USA